Khachkar Studios allocates $10 million of $100 million directly to the “Faithful” of the Armenian Eastern Diocese

Khachkar Studios has unveiled the latest phase of its sweeping effort to reinvigorate Judeo-Christian faith communities across the United States. As part of its $100 million investment in religious revitalization, the organization has designated $10 million to go directly to the “Faithful” within the Armenian Eastern Diocese.

This funding stream is tied to an overarching mission: increase weekly church attendance among Armenian-Americans, which currently stands at just 3%. Khachkar Studios aims to double that figure to 6% within five years by supporting parishes and individuals committed to rebuilding parish life.

Unlike traditional church funding models, this initiative empowers community members directly. Parishes or eligible “Faithful” can receive up to $500,000 over five years if they adopt Khachkar Studios’ Biblically inspired management “Framework.” The approach emphasizes financial transparency, benchmarking, and measurable social impact—components the organization believes are essential for long-term stability.

Khachkar Studios developed this strategy after conducting two years of research into parish health across 106 Armenian churches. The findings revealed not only low attendance but a significant gap between perception and reality within leadership circles. Many community leaders have long assumed that as much as 30% of Armenians regularly attend church. The organization argues that confronting the accurate data is the first step to reversing the trend.

To support its efforts, Khachkar Studios is also rolling out educational materials and a media campaign designed to reach both active parish members and those who have drifted away. The hope is that increased awareness will spark community-wide engagement and motivate families to reevaluate their connection to church life.

For Armenian communities facing assimilation pressures and shifting generational priorities, this initiative represents a timely opportunity. Whether viewed as a faith-based renewal effort or a cultural preservation strategy, the investment signals a strong push toward revitalizing a cornerstone of Armenian-American identity.