Winterfest Armenia 2011 kicks off
The parade marking the launch of Winterfest Armenia 2011 kicked off at Republic Square and was led by Santa Claus.
Raffi Niziblian, founder of Deem Communications, is certain that the festival creates a happy atmosphere and brings more color to winter.
"The goal of the festival is to create a festive mood. The second goal is to have tourists come and see that Armenians celebrate the holidays with their characters, culture, song and dance," Raffi Niziblian said.
The festival has brought together the children and youth choir in Vanadzor, talented dancers from Gyumri, Mihr Theater, members of Orran organization, many characters and children dressed in colorful clothes.
"This year's innovation will be the celebration of the New Year online. The virtual party will take place on December 26 when people will have the chance to request songs and dedicate them to their friends and loved ones," the festival creator said.
The main character of this year's festival, Santa Claus, was very happy to see a lot of snow before the launch of the festival this year.
"I wish the participants and the organizers a Happy New Year. I wish the children happiness," Santa Claus said.
