Serzh Sargsyan is an authoritarian personality and Heritage Leader Raffi Hovannisian is a democratic person. Member of the Armenian National Congress - HAK, Hrant Bagratyan, also has authoritarian elements, says psychologist Izabella Ghazaryan.
"Serzh Sargsyan has always been perceived as a person-system who has willpower. Hrant Bagratyan puts the main accent on the intellectual sphere. Raffi Hovannisian and Paruyr Hayrikyan, Leader of the Union for National Self-Determination, are bearers of spiritual and moral values," she added.
The psychologist says the other presidential nominees are not well known in the public and do not have a shaped image or marked characteristic to impress the public.
"Though I should say that epos expert Vardan Sedrakyan has a competitive advantage over his challengers- he is original with his epic images," said Izabella Ghazaryan.